FINANCIAL PROMOTIONS
You need an advert in the local press, or on line, or you want to do a mailing to your clients...
If you want to advertise financial services then you need to have had the advertisement checked for compliance. This includes:
- Editorial
- Direct Mail
- Web Based Promotions
- General Marketing
- Marketing Brochures
Do you and your team have the time or skills to do this?
We do – we keep a watch on all regulatory updates on financial promotions and our dedicated team is able to give guidance on all aspects of financial advertising.
The FSA is focussing its attention on the standard of financial promotions. They have made this a priority element of their retail marketing strategy.
In 2011 the FSA issued guidance on Prominence within financial promotions which included, among other things:
- Misleading headline claims
- Small print
- Prominence of Key Risks
- Insufficient product information
- Unrealistic impressions of the product
- Cherry-picked or too prominent past performance data
- Misleading savings claims
The cost of ignoring this important area of your strategy would be expensive – can you afford to make a mistake?
Example costs:
| Service | Mortgage | GI | DI | DFM |
| Financial promotions - adhoc review (including QA review) | From £75 per hour | From £75 per hour | From £100 per hour | From £150 per hour |
By working with TCC you can help ensure your financial promotions are an example of best practice.
Call us on 020 3008 6020 or email financialpromotions@theconsultingconsortium.com to find out how we can help.
